SOCIAL MEDIA

WWD needed Facebook ad copy targeting fashion students and people just entering the industry.

FACEBOOK AD 1

Kicking off a fashion career? Get ahead w/ industry news, trends & event coverage w/ WWD. One year is only $1.50 a week.

Subscribe now for fashion and beauty industry news coverage, trends, insights and analysis.

FACEBOOK AD 2

Hey, your boss reads it! Get fashion-smart with WWD for 60% off. A $1.50 a week for 1 year gets you inside and ahead.

Subscribe now for fashion and beauty industry news coverage, trends, insights and analysis.

FACEBOOK AD 3

Want access to the only resource that gets you ahead in fashion? Grab WWD for $1.50 a week for 1 year. Be smart & stylish.

Subscribe now for fashion and beauty industry news coverage, trends, insights and analysis.

EMAILS

WWD was introducing monthly subscription pricing for the very first time and needed an email series to introduce, entice and convert customers.

Email #1 

Subject line: You asked. Now WWD is delivering. 

Body copy:

WWD is the leading resource, trusted by the Fashion and Beauty industries to help you stay informed and ahead of the competition. 

We know how valuable a subscription to WWD is for your business, and have made some big changes to better serve you. 

You can continue to rely on subscriber-only content that delivers breaking news, trend forecasting and business analysis; and insight from key leaders, experts and emerging players at all levels of the business. What’s coming, will take this experience to the next level.  

Look for an email next week!

Slugline: WWD gives you access. 

Email #2 ($19.99 / month)

Subject line: Available now! Monthly subscriptions to WWD.

Body copy:

You asked and we listened. WWD is now available with a monthly subscription. 

The best part? 

We’re the leading resource trusted by the Fashion and Beauty industry to keep you informed and help you get ahead of the competition. A subscription gives you access to insight from industry insiders and influential leaders with subscriber-only content that covers breaking news, trend forecasting and business analysis. 

What’s new?

You can cancel anytime. There’s no commitment. 

The wait is over. Get a monthly subscription to WWD now for just $19.99 per month. 

Slugline: Get unlimited access with WWD. 

Email #3 ($19.99 / month)

Subject line: Have you heard? WWD now has monthly subscriptions. 

Body copy:

They’re here! Monthly subscriptions to WWD for just $19.99. 

What’s changed? 

Now you can pay as you go. There’s no commitment. Cancel anytime.

What stays the same? We’re glad you asked. 

Our relationships with influential leaders and emerging players allow us to cover, in-depth, what’s going on behind the scenes at every level of the Fashion and Beauty industries. With subscriber-only content you’ll gain insight on deals, launches and collaborations; and find trend forecasting, breaking news, and analysis.

Get WWD monthly for just $19.99 per month.

Slugline: Get ahead with WWD. 

Email #4 ($19.99 / month)

Subject line: It’s finally time! Get WWD for a monthly price.

Body copy:

With monthly subscriptions to WWD you can now pay as you go, for only $19.99 per month. 

You asked. We listened. Get your subscription now and immediately gain unlimited access to extensive coverage of the Fashion and Beauty industry from respected journalists with connections at all levels of the business. Subscriber-only content gets you insight on deals, launches and collaborations; and access to trend forecasting, breaking news, and business analysis.

Get your subscription to WWD now and take advantage of this valuable resource, commitment free. 

Slugline: WWD is the leading industry resource.