Ranch Hand is a Texas based company that manufactures truck grille guards that quite literally save people’s lives. I’ve been working with Ranch Hand to develop their brand voice across all channels. Focusing on taglines, About Us, web copy, product descriptions and PR.
Below is an activation that we created for the huge SEMA show in Las Vegas. We placed a wrecked truck on the floor that shows the Ranch Hand grille guard still intact. This truck belongs to a real customer who tours with this truck to spread the word about how Ranch Hand saved his life.
Ranch Hand launched a brand new bumper series called Midnight. It was the first bumper of its kind and I had to find the voice for the product and product roll out.