E! is a major sponsor of New York Fashion Week every year and position themselves as the only place to go for coverage. Beyond creating their usual editorial content in both digital and broadcast; the network wanted branded broadcast videos that promote their cornerstone shows E! News and Daily Pop, entertain and inform and create engagement and loyalty.
I co-created the concepts, wrote, directed, produced and delivered the 26 videos in this series called FASHION WEEK A-Z.
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I worked as a writer and daily producer for the celebrity pop culture show, Daily Pop on E! Networks.
As part of the production team, it was my job to develop, write and produce creative segment ideas, promote the show through social media and on E! five days a week.