I’m creating the brand voice and identity for this really fun new outdoor enthusiast product for Kaspar Manufacturing called Cooler Rest. It is a back rest that turns your cooler into a seat.
ABOUT US
At Cooler Rest, we make a seat out of your cooler.
You’re welcome.
Cooler Rest was born out of necessity. And it all started with an intriguing tale.
Once upon a time a fisherman boarded his boat, off to enjoy the offerings of a salty Texas coast. A prime spot and perfect conditions, the only thing better would be a seat to support his position. His instincts were right, using his favorite cooler as a seat. After all, it also harbored all the fish he would eat.
By the end of the day his catch proved a winner! But then holy humpback hit and his tired old back could no longer deliver.
Surely outdoor lovers and chill seekers alike need a similar solution, relief for this plight.
He took to his porch, eyes locked on the cooler in question when two grooves on the side caught his attention. A chair could fit there and come in several colors. It would be made of sturdy metal and a great gift for others.
Our fisherman was pleased with his solve for the matter.
And Cooler Rest was born. Now that’s happily ever after.
Plenty to choose from and lots of fun, it’s time for this rhyme business to end so you can go and get yourself one! Ok, now.
The Cooler Rest has been spotted from coast to coast and kick back to kick back providing chill spots to sit on back porches, tailgates, fishing boats, swimming docks, hunting grounds, picnics in the park, and many, way too many, backyards.
And not to brag, but our backrests are a pretty nice looking upgrade to your favorite Yeti, RTIC or Frio cooler. Express yourself why don’t ya?
We want you to enjoy what you do outdoors with little fuss and even less effort, all from the comfort of your cooler.
See ya outside.
AN EMAIL CAMPAIGN for COOLER REST
PRODUCT DESCRIPTIONS incorporating new brand voice
Classic — For showing what you’re into.
The stats:
Backcountry or backyard, your cooler is dressed to impress and has your back.
The Classic offers a white screen-printed design on a sturdy, metal frame.
A duck, a fish, a deer, a dog, a pineapple, Old Glory, and just plain ole plain.
Pick your color and choose your favorite design. The Classic has your personal interest in mind.
What to expect when you choose the Classic?
Friendly smiles, respectful nods, a double thumbs up, and a salute to your superb, classy taste.
Premier — For taking it up a notch.
The stats:
Backcountry or backyard, your cooler is dressed to impress and has your back.
The Premier takes it up an actual notch using a metal punch thru process to create a pattern. The design is a cut out and you can see right thru it.
Pick your color and choose your favorite design. The Premier shows you mean business and a good time.
What to expect when you choose the Premier?
New friends, meaningful conversation, fishing tips, and deep admiration.